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Grow Your Cleaning Business With a Predictable Lead Machine

Done-for-you ad campaigns that bring you real, local leads—without guessing, cold calling, or waiting months to see results.

Some Of Our Clients Results

Keon Closed $1100 From $200 Ad Spend!

$9 CAD Cost Per Lead. Client Turned $509 -> $2356MRR

Client Got a 3X Return On Ad Spend (ROAS)

Client Generated 192 Leads at $5.89 CAD Per Lead

Client Did $4k in Their First Month!

Client Generated 76 Leads at $4.93 CAD Per Lead

Client Got 19 Leads From $107.60 Ad Spend

Client Generated 91 Leads at $7.84 Per Lead

Lead Generation That Actually Grows Your Cleaning Business

To The Max Cleaning is built for cleaning companies that want consistent leads coming in—without having to learn ads themselves. We bring you the attention, the clicks, and the contacts. It's your job to follow up and close them.

  • You stay in control of the sales

  • We make sure your phone rings

  • No commissions, no BS—just a flat service fee

Here’s What You’re Getting

  • Done-for-you Facebook ads, tailored to your business & service area

  • A/B testing to improve lead quality and cost-per-lead

  • Leads delivered to your email or form system

  • Weekly reporting with clear data (no fluff)

  • Ongoing ad optimization to lower costs and scale

Super Simple 3 Step Process

Step 1: We Chat

Quick discovery call to understand your business, goals, and service area.

Step 2: We Build Your Campaigns

We write the copy, design the ads, and set up everything from scratch.

Step 3: You Get Leads

The ads go live. You get consistent leads—name, contact info, and what service they want.

You or your team is responsible for calling and booking the client. We just bring them in.

Why Cleaning Companies Work With Us

  • 100% focus on Facebook ads

  • We don’t lock you into long contracts

  • Transparent pricing. No commissions. No upsells.

  • We only work with ONE COMPANY per service area

Want More Leads Without Running Ads Yourself?

Let us handle the hard part. All you have to do is answer the phone.

100% free of charge!

STILL GOT QUESTIONS?

Frequently Asked Questions

"Do you call or qualify leads for us?"

No—we run your ads and deliver the leads. You or your staff handle follow-up and booking.

"What if the leads are bad?"

We monitor your lead quality and adjust the ads accordingly. No system is perfect, but we optimize to get you the best results possible.

"Can you guarantee results?"

We guarantee we’ll run professional, optimized ads that get attention. Success also depends on your follow-up process.

Facebook Ads For Cleaning Companies

How Cleaning Companies Can Get More Clients with Facebook Ads in 2025

April 02, 20253 min read

If you're running a cleaning business, you know how competitive the local market can be. Whether you're offering residential, commercial, or specialty cleaning services — getting consistent, high-quality leads is the key to scaling. In 2025, Facebook Ads continue to be one of the most effective ways to reach homeowners and businesses looking for cleaning services. Here's how to use them right.


1. Why Facebook Ads Work for Cleaning Companies

  • Your target market is already on Facebook — especially homeowners over 30.

  • You can target based on location, homeownership status, interests, and even income level.

  • People scroll social media looking for convenience — and cleaning services = convenience.


2. Targeting the Right Audience

For cleaning companies, local targeting is everything. Here’s a basic breakdown:

  • Location targeting: Use a radius around your service area (e.g. 10–25 miles from your city center).

  • Demographics:

    • Age 28–60

    • Homeowners (Facebook doesn't have this filter anymore, but you can use income and interest-based proxies)

  • Interests:

    • Home improvement

    • Interior design

    • Working moms

    • Busy professionals

    • DIY cleaning

Pro Tip: Use “Engaged Shoppers” behavior — these are users who click on a lot of ads and buy things.


3. Ad Types That Perform Best

Here’s what works for cleaning businesses:

  • Before & After Photos: Show dirty → spotless transformations.

  • Video Testimonials: A short clip of a happy customer praising your service.

  • Offer-Based Ads: Lead with a deal like “20% Off First Clean” or “Free Quote in 24 Hours.”

Copy example:

"Tired of spending your weekends cleaning? Let us do the dirty work. Get 20% off your first clean – limited spots available!"


4. Lead Forms vs. Landing Pages

Facebook Lead Forms (native) work great for quick conversions. Use them when:

  • You're targeting cold audiences

  • You want volume fast

  • You offer a free quote

Landing Pages work better when:

  • You want higher-quality leads

  • You have strong visuals/testimonials

  • You need more info (ex: commercial cleaning)


5. Budget + Expectations

You can get solid results even with a modest budget.

Budget Leads/Day Notes $20 2–4 Good starting point $50 5–10 More consistent results $100+ 10+ Scale with data

Expect lead costs between $4–$12 depending on your market and offer.


6. What to Do After You Get the Lead

Here’s where most cleaners drop the ball — speed matters.

  • Respond within 5–10 minutes (automate this if possible)

  • Follow up via SMS and email (twice if no answer)

  • Use a simple CRM or even a Google Sheet to track new leads daily


7. How To The Max Media Can Help

We’ve run hundreds of ad campaigns specifically for cleaning companies — and we know what works. From creative, targeting, and automation to follow-up systems, we build ad campaigns that actually bring in paying customers.

Want us to build your next ad campaign? Click here to get a quote.


Conclusion

Facebook Ads are hands-down one of the best tools for growing a cleaning business in 2025 — if done right. Target the right people, offer something valuable, and respond quickly. That’s the formula. Or, let us handle it all for you.

Facebook Ads for CleanersCleaning Company MarketingLead Generation for CleanersFacebook Ads 2025
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